- Prognostications From The Left Coast
Performance Marketing Insider, Derek Gordon - Monday, January 3, 2011
Anyone living in the San Francisco Bay Area can tell you th ...
- Holiday Driving, Traffic And Billboards
Performance Marketing Insider, Derek Gordon - Monday, December 27, 2010
Based on the horror stories of those who have been traveling ...
- Hooray! We're Number Two
Performance Marketing Insider, Derek Gordon - Monday, December 20, 2010
It's official: in 2010, the internet categorically surpassed newspapers in advertising reven ...
- Facebook Is Becoming Your Company's New BFF
Performance Marketing Insider, Derek Gordon - Monday, December 6, 2010
If you caught "60 Minutes" last night on CBS, you saw Facebo ...
- Bubble or Boom, Silicon Valley Is Crazy Again
Performance Marketing Insider, Derek Gordon - Wednesday, November 24, 2010
At last week's Web 2.0 Summit here in San Francisco, there w ...
- Qwiki Hits The Spot
Performance Marketing Insider, Derek Gordon - Monday, November 8, 2010
When I first began my career in marketing, I was working f ...
- The Thundering Election
Performance Marketing Insider, Derek Gordon - Monday, October 25, 2010
Next week is the mid-term election. You didn't need me to te ...
- Striving (And Not) In Silicon Valley
Performance Marketing Insider, Derek Gordon - Monday, October 11, 2010
Living and working in Silicon Valley can be both exhilarating and heartbreakin ...
- The Search And Social Job Description
Performance Marketing Insider, Derek Gordon - Monday, September 27, 2010
Increasingly search marketers are tapped to help a business or organization expa ...
- An Argument For Downtime
Performance Marketing Insider, Derek Gordon - Monday, August 30, 2010
Though Americans get the fewest number of paid vacation days in t ...
- Search's Second Act?
Performance Marketing Insider, Derek Gordon - Monday, August 16, 2010
Google Search is a marvel and keeps getting incrementally better. And ...
- Yahoo-Bing Integration Begins In Earnest
Performance Marketing Insider, Derek Gordon - Monday, August 2, 2010
Bing has already begun to power results in Yahoo Search pages. ...
- Summer Reading -- And Year-Round Blogs
Performance Marketing Insider, Derek Gordon - Monday, July 19, 2010
Recently, I was at a meeting where the group I was addressi ...
- The Worldwide Echo Chamber
Performance Marketing Insider, Derek Gordon - Monday, June 21, 2010
The Web as echo chamber is in full force. Consider the ve ...
- On Convergence And Opportunity
Performance Marketing Insider, Derek Gordon - Monday, June 7, 2010
In California, former Facebook chief legal honcho Chris Kelly is running ...
- HTML5, Google TV And Search Marketing
Performance Marketing Insider, Derek Gordon - Monday, May 24, 2010
At the I|O Conference last week, Google made it abundantly clear it ...
- Location Wars And Search Marketing Soldiers
Performance Marketing Insider, Derek Gordon - Monday, May 10, 2010
The old adage ending in "location, location, location" seems to be tr ...
- Great Time To Be A Marketer: Social Energizes Search
Performance Marketing Insider, Derek Gordon - Monday, April 26, 2010
All those SEOs out there have a whole new dimension to foc ...
- IAds, IPads And The Great IUnkowns
Performance Marketing Insider, Derek Gordon - Monday, April 12, 2010
"Search is not where it's at," Steve Jobs said at an eve ...
- The Era Of APIs
Performance Marketing Insider, Derek Gordon - Monday, March 29, 2010
But why should search marketers care about the unfolding era of t ...
- While Playing With My New Personal Assistant, A Revelation
Performance Marketing Insider, Derek Gordon - Monday, March 15, 2010
As search continues to evolve and converge with mobile, new uses f ...
- Freedoms, Borders And Google
Performance Marketing Insider, Derek Gordon - Monday, March 1, 2010
Google's having a tough time in Europe. Last week, an Italian jud ...
- Aardvark To Ride Awesome Wave With A Good Buzz?
Performance Marketing Insider, Derek Gordon - Friday, February 19, 2010
Last week's announcement of Google's (relatively small) acquisition of Aardvark, the real-ti ...
- Ginned-up For Conversion Optimization
Performance Marketing Insider, Derek Gordon - Monday, February 1, 2010
Lately I've turned my attention more forcefully and specifically to the id ...
- Haiti On My Mind
Performance Marketing Insider, Derek Gordon - Monday, January 18, 2010
It's hard to watch the compelling and heart-wrenching images from Haiti, comi ...
- Let It Be Resolved
Performance Marketing Insider, Derek Gordon - Monday, January 4, 2010
OK. So it's the first work day of the new year, a ...
- Possible Google-Yelp Deal Embodied 'Going Local' Trend
Performance Marketing Insider, Derek Gordon - Monday, December 21, 2009
As the year winds down and we all begin to log-off f ...
- 2009: The Year that Caught Fire
Performance Marketing Insider, Derek Gordon - Monday, December 7, 2009
Having worked in Silicon Valley for many years now, it's still remarkab ...
- Marketer Trend Watch: From Short-Term Focus To Attribution Struggles
Performance Marketing Insider, Derek Gordon - Monday, November 23, 2009
Signs of revival are everywhere -- even given a buying public that ...
- The Failure To (Completely) Serve
Performance Marketing Insider, Derek Gordon - Monday, November 9, 2009
At Ad:Tech last week, one message I heard, over and over agai ...