Donnovan Andrews

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• Technology Promises Big Development In 2015 in MediaDailyNews on 12/22/2014
  

  As we move into 2015, we're going to see development in: anonymous features, beacons, cloud continuity, cognitive computing, e-ink accessories, heads-up displays, hearables, niche content, programmatic creative, smart virtual personal assistants and more.

• Predictions For The Future Of Beacons in Mobile Marketing Daily on 11/07/2014
  

  The beacon has the ability to be to the physical world what the cookie is for online content and commerce. With more practice and sophistication, beacons will be able to deliver targeted messaging filling the messaging gap where GPS leaves off.

• Google, Motorola, Lenovo... A Mobile Love Story  in Mobile Marketing Daily on 02/03/2014
  

  Selling Motorola's handset unit is a financial loss for Google, which paid $12.5B for it in 2012; however, in the process of trying, the outcome is not as binary as a win or a loss... in this case the outcomes were learnings, patents, a committed Android partner, and more.

• Rethink Media: Trends Driving Technology, Culture, Commerce And Media in Online Media Daily on 06/10/2013
  

  We are in the build-up to some changes that are going to happen very fast - and their net result will be a kind of global society we have never seen before. Social, political and economic shifts will lead to industry-changing trends that will affect the media, technology and the world.

• Ad Nets Focus: The New Vertical Is Horizontal in OMMA Magazine on 01/05/2010
  

  Vertical ad networks once promised deeper service based on transparency, so-called "expert" knowledge of niche audiences, and a more effective way to reach users than the big horizontal networks. But have they delivered?

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