MediaPost Publications - MAD LA 07/10/2012

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TBWA Names John Norman CCO, Promotes Rob Schwartz
by Ibet Inyang
TBWA/Chiat/Day named John Norman as its new Chief Creative Officer last Thursday. In addition, Rob Schwartz was promoted to the new network role of … Read the whole story
Edmunds.com Launches First-Ever Integrated Campaign
by Karl Greenberg
The point of the new integrated campaign for the Santa Monica, Calif.-based company is that real people (albeit people with cars for heads) do … Read the whole story

MIH Marketing Making Zombies Go Green
by Tyler Loechner
MIH Marketing, a social media marketing provider from Los Angeles, this week launched a social media campaign along with a funny YouTube video to … Read the whole story
Skiver Advertising Named AOR For Local Mercedez-Benz Dealerships
by Tyler Loechner
Mercedes-Benz of Laguna Niguel and Mercedes-Benz of Foothill Ranch have both selected Skiver Advertising to be their advertising agency of record. Locals can see … Read the whole story