MAD LA
Wednesday, October 10, 2012
  • Penske Buys 'Variety,' Extends Cross-Platform

    Variety, the storied weekly and daily trade magazine covering the entertainment business, has been acquired by Los Angeles-based Penske Media Corp., which owns several … Read the whole story

  • Engage:BDR And HAHAJK Network Drives Wahoo's Branding

    The satirical Web site HAHAJK, co-created by Jamie Kennedy and Los Angeles-based digital agency engage:BDR, becomes the first step in a lengthy strategy to … Read the whole story

  • Man Bites Downward Dog: Health Mag Teams With Wanderlust For 'Yoga In the City'

    When as many as 3,000 participants gather for a yoga/music festival, a yoga hip-hop artist like MC Yogi becomes the new rock star, and … Read the whole story