MAD LA Editions for March 2024
Today's Most Read Stories
- Gap Inc. Consolidates $190 Million Media Account With Omnicom Media Group
- TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New 'Distributor' Data
- The Principles Of Principal
- Walmart Cuts Several Hundred Corporate Jobs
- NBCU Upfront Brand-Speak: More Peacock And ... 'What Even Is Prime Time?'
- WBD Upfront: New Advanced Ad Products For Max, Film Sponsorship Push
- Netflix Upfront: New Ad-Tech Platform, Partnership Deals
- Short-Form Ads - On Any Platform - Continue To Pair Well With TV Ads
- TelevisaUnivision Points To Upfront Ad, Measurement Gains, But Needs More
- Streaming Tops April's TV Usage At 38.4% Share, Nearly Flat
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