Drive Time
by Tanya Gazdik, Staff Writer
While in park, drivers can view how-to videos about the car's features on the 11.9-inch infotainment display. Read the whole story
by Tanya Gazdik
Lisa Materazzo didn't rule out using AI created imagery in future executions, although everything in the recently launched campaign was shot live. Read the whole story
by Tanya Gazdik
Unlike traditional auto ads, Rivian's campaign is built entirely around real owner stories. Read the whole story
by Tanya Gazdik
The 2023 Super Bowl spot starred actor Jason Jones as the spokesperson in a spot that riffs off of the ubiquitous "Ask your doctor" … Read the whole story
by Tanya Gazdik
The effort is more than a new tagline, says Ford CMO Lisa Materazzo, who calls it "an evolution, not a revolution." Read the whole story
by Tanya Gazdik
Designer Edvin Thompson's collection shared the spotlight with the all-electric ID. Buzz. Read the whole story
by Danielle Oster
Collage Group senior director of cultural insights talks about the company's latest "brand cultural fluency" report and key points for marketers. Read the whole story
by Laurie Sullivan
TikTok this week released search ad campaign data to demonstrate its worth as its extended Sept. 17 deadline to be sold to a U.S. … Read the whole story
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by Wendy Davis
Search advertiser PVC Fence Wholesale "does not -- and cannot -- identify a single term in the Parties' contract that Google purportedly breached," the … Read the whole story
by Colin Kirkland
The FTC has ordered Meta, OpenAI, Snapchat, X, Google and Character AI to provide information on how they measure, test and monitor the potentially … Read the whole story