Drive Time
by Tanya Gazdik, Staff Writer
The automakers have been hard at work preparing the events that will unveil a slew of new models during the media-only days, which are March 28 and 29. Read the whole story
by Tanya Gazdik
Kumar Galhotra, Ford CMO since last year, is named group VP and president, Ford N.A.; Joy Falotico, succeeds him as group VP, Lincoln Motor … Read the whole story
by Tanya Gazdik
Raj Nair was responsible for leading all aspects of Ford's North American business units. His replacement will be "subject to an announcement in the … Read the whole story
by Tanya Gazdik
"The Honda Civic Type R is a race car disguised as a daily driver. It was inspired by Honda's rich racing history," Honda's Jessica … Read the whole story
by Tanya Gazdik
The program will help agencies effectively allocate their marketing resources as advertising budgets shift from offline media to digital platforms, according to Oracle Data … Read the whole story
by Larissa Faw
Several agencies and the Royal National Institute For The Blind collaborated on an Instagram filter designed to convey what it's like to have extremely … Read the whole story
by Chuck Martin
As another potential Uber competitor, Nissan is getting into the driverless taxi business and plans a field test of a robo-vehicle. In partnership with … Read the whole story
by Tanya Gazdik
Francois will receive the accolade during the Marketing: Automotive conference on March 28 at Javits Center during the New York International Auto Show. Read the whole story
COMMENTARY
by Henry C. Boyd III, Op-Ed Contributor
If you're very selective about your target market, and you've got a great product, and you win over that target audience, they'll tell other … Read the whole story