Drive Time
by Tanya Gazdik, Staff Writer
Ford created a 67-second Mustang Day video which includes historic footage of Mustangs through the ages and the drivers who are devoted to the brand. Read the whole story
by Tanya Gazdik
"Storytelling is a critical part of marketing and being successful hinges on the ability to make it resonate emotionally," says Fiat Chrysler Automobiles CMO … Read the whole story
by Ray Schultz
GM is helping dealers respond more quickly to emails--24/7. The program deploys 50 writers. Read the whole story
by Chuck Martin
Thank to virtual reality, choosing a car from a brochure may fade away as car shoppers configure the trim level and color of their … Read the whole story
by Chuck Martin
The BMW Group has opened its autonomous driving campus in Bavaria, where it will centralize development of fully automated driving. BMW is in the … Read the whole story
by Sara Guaglione
This is one of the first big moves since Discovery Communications and The Enthusiast Network formed a joint venture last August, combining The Enthusiast … Read the whole story
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by Thom Forbes
In what is being described as a boardroom coup, Volkswagen named Herbert Diess as its CEO yesterday, abruptly ending the less-than-three-year reign of Matthias … Read the whole story