Marketing Automotive Weekly
Monday, May 7, 2018
  • Erie Insurance Ranks Highest In Customer Satisfaction

    Competition is being spurred by record-low volumes of new insurance shoppers, consistent price competition among insurers and emerging "insurtech" disruptors. Read the whole story

  • Hyundai's Pilot Digital Marketing Program Yields Results

    "This synergistic effort impacts all of our dealers across the country in terms of revenue and marketing ROI and has already generated impressive results," … Read the whole story

  • Ford, BMW, GM, Renault Launch Blockchain Research Group

    MOBI (the Mobility Open Blockchain Initiative) was launched by a group of carmakers to research how to use blockchain technology around driving data, ride-sharing … Read the whole story

  • Volvo, Harris Poll Say Americans Find Driving More Serene Than Yoga

    Volvo sought to better understand how commuting and traffic drive stress levels amongst Americans, and what factors might help drivers decompress and find their … Read the whole story

  • Marketers Run For The Roses

    "We have a unique philosophy regarding sponsorships, and work with each partner to create a customized program," Churchill Downs' Kristen Warfield tells "Marketing Daily." Read the whole story

  • Peugeot Taps Real-time Data For OOH Campaign

    "The success is indicative of how a programmatic approach is transforming the digital out-of-home industry," Broadsign's Vince Banks tells "Marketing Daily." Read the whole story

  • Musk Rages About Analysts, Journalists In 'Bizarre' Earnings Call

    Elon Musk, who has never been prone to following the Google Map route for corporate direction, went way off road on the investor relations … Read the whole story