The campaign from Zimmerman Advertising will feature the song "Whatever it Takes" from Imagine Dragon, Nissan's Jeremy Tucker tells "Marketing Daily." Read the whole story

The Ascent will be featured in a co-branded campaign across some of Amazon's highest-profile media placements. Read the whole story

"The commercials highlight the brand's relentless pursuit to achieve leadership in automotive innovation," Audi's Ken Bracht tells "Marketing Daily." Read the whole story

The target audience is "confident and genuine, and vehicles with depth and substance appeal to them," Lexus' Cooper Ericksen tells "Marketing Daily." Read the whole story

"We set out to create stories that feel genuine and relatable to families," Hyundai Motor America's Paul Imhoff tells "Marketing Daily." Read the whole story

Ford Motor Co. confirmed today it has selected Wieden + Kennedy to lead the creative work for its upcoming U.S. fall campaign. Read the whole story

The assistant enables communication with the vehicle, and like other voice assistants, is activated with a phrase, in this case: "Hey, BMW." Read the whole story