Marketing Automotive Weekly
Monday, January 14, 2019
  • Toyota Exec Shifts To Head Lexus Marketing

    Toyota's Lisa Materazzo is taking over the top marketing position at Lexus as Cooper Ericksen shifts to Lexus product planning. Read the whole story

  • Volkswagen Partners With U.S. Soccer

    The automaker also will have branding on training tops for all U.S. Soccer National Teams, including the Men's and Women's National Teams. Read the whole story

  • YouTube Artist Prince EA Stumps For Ford

    Spoken word artist Prince EA helped launch the Ford Explorer with a performance that included a call for Americans to take more vacations. Read the whole story

  • BMW Goes Down Memory Lane With 'New' Campaign

    "CPO campaigns are a bit different in it that we are not selling a specific model," BMW's Hardy tells "Marketing Daily." Read the whole story

  • Hyundai Offers Interactive Video Experience

    The interactive chat platform, "Hyundai Showroom Live," allow users to interact in real time with a product specialist. Read the whole story

  • Auto Industry Shifting Gears As Market For Small Cars Shrinks

    Analysts forecast that "sales of the passenger-car body style that's dominated the industry since the Model T will sink to 21.5% of the U.S. … Read the whole story

  • In-Car Tech Matters To New Car Buyers: GfK

    Majority of U.S. adults who plan to buy a new car say the choice will be influenced by technologies included in car. Read the whole story