Marketing Automotive Weekly
Monday, January 28, 2019

Drive Time

Vehicle Subscription Model Still Work In Progress
by Tanya Gazdik, Staff Writer

Gen Z and millennials are the most open to adopting alternative modes of transportation, says Cox Automotive's Isabelle Helms. Read the whole story

  • Volvo Preps Anti-Super Bowl Effort
    by Tanya Gazdik

    The brand is "activating around the Super Bowl versus investing in the traditional TV approach," Volvo's Bob Jacobs tells "Marketing Daily." Read the whole story

  • Cadillac Partners With PGA, Deal Includes Media Buys
    by Tanya Gazdik

    The luxury brand was named the official vehicle of the PGA of America, PGA Championship and KitchenAid Senior PGA Championship. Read the whole story

  • Lexus Makes Light Of NFL 'Roughing' Rule
    by Tanya Gazdik

    Team One created a long-form video starring Heisman Trophy winner and former quarterback Matt Leinart. Read the whole story

  • Auto Dealers Need To Optimize Customer Calls
    by Tanya Gazdik

    Nearly six out of every 10 inbound callers (57%) to a dealer's sales department specifically have intent to purchase, according to a study. Read the whole story

  • Mini Marketing Chief Shifts To Product Planning
    by Tanya Gazdik

    Steve Ambeau will now shape the Mini U.S. brand strategy and lead the planning and execution of customer-facing communications. Read the whole story

  • Boeing Completes First Test Of 'Flying Car'
    by Chuck Martin

    "In one year, we have progressed from a conceptual design to a flying prototype," stated Boeing CTO Greg Hyslop. Read the whole story

  • Mini Doesn't Want To Be Fenced In
    by Larissa Faw

    Mini USA is celebrating the car brand's British roots with a new campaign featuring British musician Labrinth. Read the whole story