The campaign breaks in the fall under the "Built Ford Proud" banner. It is the first effort from new AOR BBDO, says Ford's Patterson. Read the whole story
Land Rover will strengthen its relationship with a demographic that aligns with its customer target, JLR's Kim McCullough tells "Marketing Daily." Read the whole story
The luxury automaker plays up performance attributes of the Lexus 2020 RC F Track Edition in campaign aiming to sell regular edition RC coupes. Read the whole story
Fans can post their content, tagging their Instagram Story with #4x4day and @Jeep for a chance to be featured on Jeep's official Instagram page. Read the whole story
The Automated Vehicle Safety Consortium aims to set industry standards for testing, development and deployment of automated vehicles. Read the whole story
The idea that car enthusiasts and connoisseurs are men is an antiquated one, says Turo CEO Andre Haddad. Read the whole story
"The tests center on technical possibilities as well as urban infrastructure requirements," stated Axel Heinrich, head of Volkswagen Group Research. Read the whole story