Inspired by Porsche fan creations and culture, "Pop Star" depicts the 911 traveling across the screen, transforming into many objects. Read the whole story

"We want to demonstrate to consumers the passion Honda has for creating products with advanced levels of safety," says Honda's Jessica Fini. Read the whole story

The donation is a joint effort of Volkswagen's Southeast Region and local Volkswagen dealers, and will fund libraries at two Puerto Rican schools. Read the whole story

The activation is part of Mazda's "Power of Potential" platform, which honors individuals who are making a difference, realizing their potential and inspiring others. Read the whole story

A video, "Twin Tests," featuring the Porsche Taycan and an X-Wing being tested in respective wind tunnels, launched this morning. Read the whole story

"Beyond the Driving Test is a social responsibility program rather than a marketing program," Michelin's Joanie Martin tells "Marketing Daily." Read the whole story

The sponsorship has "allowed us to develop a deeper, more meaningful relationship with this key audience," says Nissan's Allyson Witherspoon. Read the whole story

The brand is the exclusive partner of the NBA on TNT's Tip-Off Show presented by Autotrader, with at least 34 pre-game shows scheduled. Read the whole story

Angela Zepeda, formerly the senior vice president and managing director at Innocean USA, is now responsible for all of Hyundai's U.S. marketing activities. Read the whole story

Hyundai teams with Pony.ai and Via to launch BotRide, a shared, on-demand autonomous vehicles service in Irvine, California, starting Nov. 4. Read the whole story