Drive Time
by Tanya Gazdik, Staff Writer
"Lincoln has created an engaging, emotionally appealing marketing program that brings to life its 'American Luxury' positioning," says AMCI's Ian G. Beavis. Read the whole story
by Tanya Gazdik
The 60-second spot will air in the first quarter and features the 2020 Hyundai Sonata and the automaker's remote smart parking assist. Read the whole story
by Tanya Gazdik
"Anthem" will be featured on Cadillac's social media and website after the launch, Cadillac's Bob Benbow tells "Marketing Daily." Read the whole story
by Tanya Gazdik
"The Heist" begins with intrigue at the Porsche Museum and builds into an electrifying car chase. Read the whole story
by Tanya Gazdik
The first "Jeep Presents: X Games Aspen Best in Snow" award (determined by X Games panel) will be awarded to one X Games athlete. Read the whole story
by Tanya Gazdik
The "Yards Against Homelessness" spot from David & Goliath will be 60 seconds and will air in the third quarter, "Marketing Daily" has learned. Read the whole story
by Chuck Martin
The vehicles, including the automaker's first all-electric truck, will be made at the Detroit-Hamtramck assembly plant. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Uber Advanced Technology group is bringing its self-driving vehicles to Washington, D.C., starting today. The cars will initially be operated in manual driving mode … Read the whole story