The sassy actress "perfectly embodies the spirit of the campaign," Nissan's Allyson Witherspoon tells "Marketing Daily." Read the whole story

Jeri Yoshizu is responsible for overseeing all Genesis marketing and communications in the United States. Read the whole story

The effort includes a 30-second TV and online spot "Test of Time" featuring the custom Jeep song "Young," performed by Old Dominion. Read the whole story

The Accountant," starring actors Paul Giamatti and Kieran Culkin, will unfold to form a narrative storyline under the tagline "Excessive Where It Matters." Read the whole story

Replacing the black ring lets "the new logo radiate more openness and clarity," according to the automaker. Read the whole story

The automaker doesn't "yell our message to massive audiences. We have conversations with smaller groups of people," says Mini's Rah Mahtani. Read the whole story

Silvercar by Audi becomes an official partner of Austin FC and will provide the pro sports team with use of premium vehicles. Read the whole story

Brand devotees are being asked to share their videos and photos for a new social series called #TheMuscleBehindUs. Read the whole story

Only 12% would trust riding in a self-driving car, based on a new study. Read the whole story

Waymo plans to use the investment to grow its driverless car program and deepen its investment in people, technology and operations. Read the whole story