Drive Time
Infinti's reveal was accompanied by an augmented reality experience that allowed participants to "place" a QX60 Monograph in their driveways. Read the whole story
The 60-second spot from MullenLowe uses cinematic storytelling and a vintage 1920s-style silent film concept. Read the whole story
The automaker joins Cisco, Bose, Mastercard, Louis Vuitton, Dell's Alienware, Unilever's Axe, Red Bull and State Farm as a sponsor. Read the whole story
The personal stories of the WWE Superstars are meant to put a smile on people's faces, said Angela Zepeda, CMO, Hyundai Motor America. Read the whole story
After a tough 2020 when ad spend in the category is projected to drop 21% across 10 major markets Zenith predicts global spending will … Read the whole story
Named Harte Hanks' managing director to lead its new D2C ecommerce division, Drew Rayman says his experiences working on Ford's assembly line and interests … Read the whole story
COMMENTARYTest and learn, gather data, repeat. That seems to be the formula for GM brands pursuing their prospects across an increasingly fragmented video landscape. … Read the whole story
The dealer network will deploy the "Helpful Honda" campaign that Secret Weapon created a few years back and which has been embraced by Honda … Read the whole story
