Marketing Automotive Weekly
Monday, November 30, 2020

Drive Time

Consumers Willing To Buy Cars Online, With Caveats
by Tanya Gazdik, Staff Writer

Pre-pandemic familiarity was definitely a factor, with 71% choosing auto brands they have bought before, according to Invoca. Read the whole story

  • Ford Hires Ebay Exec As CMO
    by Tanya Gazdik

    Deering is charged with modernizing marketing, driving brand strategy and developing marketing talent. Read the whole story

  • Honda Partners With Omaze To Support College Fund
    by Tanya Gazdik

    The prize is the first 2021 Honda Civic Type R Limited Edition and a driving experience with Honda IndyCar driver Colton Herta. Read the whole story

  • Jaguar Aims To Save Namesake With Charitable Effort
    by Tanya Gazdik

    Jaguar's history with the nonprofit dates back to at least 1999 when it sponsored a workshop to assess the status of jaguars. Read the whole story

  • General Motors Reenters Insurance Industry
    by Tanya Gazdik

    The OnStar Smart Driver feature will provide recommendations for safer driving so customers can potentially earn discounts. Read the whole story

  • German Automotive Engineer Brings DOOH Advertising Platform To U.S., Links To Digital
    by Laurie Sullivan

    UZE Mobility, a mobile marketplace platform for OOH advertising, has debuted in the U.S. The company believes advertisers can offset delivery cost by allowing … Read the whole story