The 60-second spot breaks Dec 22 during the "Saturday Night Live Christmas Special" on NBC. Read the whole story

The target audience is "heavily into gaming," Honda's Jessica Fini tells "Marketing Daily." Read the whole story

The extensions will allow the automaker "to develop plans that will garner value at the grassroots level" with dealers nationwide. Read the whole story

Car buyers desire items like an air conditioner with built-in germ filtering and a built-in phone sanitizer. Read the whole story

The luxury automaker will host three six-minute, live-streamed tree-lighting ceremonies via Instagram Live. Read the whole story

Samsung Ads will provide ad viewership, incremental reach, and effectiveness metrics for vehicle sales and attribution for linear and streaming advertising. In association with … Read the whole story