"New vehicle customers are looking for something more than parked cars before deciding what to purchase," said Ford's Raj Register. Read the whole story

The decision to reverse its stance comes after the automaker was targeted by the Lincoln Project, an anti-Trump political action committee. Read the whole story

Having the BNWs play key roles in the movie adds "strong emotional value to the communication of these models," says BMW's Jens Thiemer. Read the whole story

The creation of the position illustrates Ford's commitment to "staying ahead in protecting and employing customer and company data," company says. Read the whole story

"The Times Square activation provides the perfect earned media moment to complement the targeted, paid media activity," says Formula E's Henry Chilcott. Read the whole story

Philip Dobbs helped reshape Bridgestone's sports marketing strategy, including the Olympics. Read the whole story

"It's very important for students to immerse themselves in understanding the brand culture," says ArtCenter College of Design's Marek Djordjevic, Read the whole story

Addressing food insecurity has been one of Honda's key focus areas throughout the COVID-19 pandemic, and it remains a priority. Read the whole story