The name change is designed to make it easier for customers to understand the program and add confidence to the used vehicle ownership experience. Read the whole story

For Jeep, a big jump in spending was fueled by a greater investment in NFL advertising, per iSpot.tv. Read the whole story

The automaker will use the film integration to promote the Tucson XRT trim based on the concept vehicle from the film. Read the whole story

To be considered, the campaigns or activations must have broken between Jan. 1, 2021 and Feb. 13, 2022. Read the whole story

Nissan, which has not advertised in the Big Game since 1997, released two 15-second teasers of "Thrill Driver," featuring Eugene Levy. Read the whole story

Automotive sector leaders reveal a radically widening gap between customer expectations and brand delivery, per Brand Keys' Robert Passikoff. Read the whole story

Powered through the listings in the MSN Autos Marketplace, Microsoft Bing now has new automobile search features to enable people to find the ideal … Read the whole story