The "overwhelming majority of online conversation" and "most searched feature" of the GMC Hummer is CrabWalk, according to the automaker. Read the whole story

"We're going to release a couple new storylines to tell you what happened after 'Robo Dog' found his new owner," says Kia's Russell Wager. Read the whole story

The ad's jabs at Tesla and Volkswagen helped propel Polestar's website to the No. 1 spot on Cars.com's most-visited list during the Super Bowl. Read the whole story

"African American premium large UV sales are growing faster than the total industry," Stellantis' Marissa Hunter tells "Marketing Daily." Read the whole story

The campaign shows a broad range of applications for the full-size pickup, Toyota's Lisa Materazzo tells "Marketing Daily." Read the whole story

The launch of the models will be supported with paid media across digital, social and search, Mini's Patrick McKenna tells "Marketing Daily." Read the whole story

Customers with eligible Ford and Lincoln vehicles can opt into a new usage-based insurance program. Read the whole story

"DIY or Don't" is hosted by Donut's resident DIY expert, Zach Jobe, who teams up with expert craftsmen and mechanics to evaluate a specific … Read the whole story

DISQO queried Super Bowl viewers on ad recall and brand perception and measured search and site visit to determine performance lift. "There were ads … Read the whole story