Drive Time
Rebuilding the Nissan brand was formidable, and Witherspoon has done it with more limited resources than some of her competitors, says AMCI's Ian Beavis. Read the whole story
Nissan had the most-seen automotive spot in February with 646 million TV ad impressions. Read the whole story
Infiniti is partnering with Waze to allow users to enable women-related waypoints throughout 12 North American cities. Read the whole story
"I'm also proud that Nissan is increasing our support of the women's tournament," says Nissan's Allyson Witherspoon. Read the whole story
Half of key demos (Gen Z, millennials, men and big city urbanites) recall seeing recent OOH ads for auto brands or dealerships. Read the whole story
The win sustains an 18-year relationship between the brand and agency. Read the whole story
This automated automotive format provides an image and information, using vehicle data feeds in Google Merchant Center to match users' searches with ads. Read the whole story
Many are unsure. And their parents and grandparents are even more nervous about it, Student Beans reports. Read the whole story
