Themed "Luxe is in the Details," the effort features three 30-second TV spots focusing on the Genesis GV60, Electrified GV70 and GV80 models. Read the whole story

Kim McCullough joins Parella Motorsport Holdings as chief marketing officer. Read the whole story

While sports provided opportunities, the bigger story was how many automakers invested more in news, informational and reality programming, says iSpot.tv's Stuart Schwartzapfel. Read the whole story

"We always seek out new opportunities to engage next-gen car buyers through fun and exciting moments in culture," Honda's Phillip Lee tells "Marketing Daily." Read the whole story

"We wanted to show that enjoying the outdoors and the beauty of our National Parks is for everyone," Subaru's Brian Cavallucci tells "Marketing Daily." Read the whole story

VinFast's first electric vehicle factory outside of Vietnam, initially will focus on building VinFast's VF 7, VF 8 and VF 9 electric vehicles. Read the whole story