MediaPost Publications - Marketing Automotive Weekly 08/21/2023

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VW Launches First Atlas Spots Aimed At Hispanic Market
by Tanya Gazdik
The campaign, from The Community and Johannes Leonardo, launched earlier this month and will run through the year. Read the whole story
Dodge, Jay Leno Partner On Co-Branded Car Products
by Tanya Gazdik
Dodge CEO Tim Kuniskis and Leno drove Detroit's Woodward Cruise in a 2023 Dodge Challenger SRT Demon 170 "Last Call" to hand out the … Read the whole story

Ford Partners With Madewell
by Tanya Gazdik
The apparel line combine Madewell's premium denim with Ford's history to deliver a product collection inspired by the Ford Bronco racers from the 1970s. Read the whole story
'Newsweek' Teams Up With Kia For Online Section On Sustainability
by Ray Schultz
'Better Planet' will provide news and features on green issues. Read the whole story
'When I Drive The Audi Q8, I Feel Purple'
by Phyllis Fine
"Feel The Art of Audi" translates model Coco Rocha's responses to a test drive into AI-generated art. Read the whole story