Tripp will be responsible for all Toyota division advertising, merchandising, media, incentives, analytics and motorsports. Read the whole story

"Together let's drive" will replace "Find New Roads" starting with a campaign breaking tonight on Game One of Major League Baseball's World Series. Read the whole story

Tractor Supply customers are warm, friendly and resourceful, says CMO Kimberley Gardiner. "They're just good, hardworking, nice people." Read the whole story

The agency's fledgling Chapter & Verse unit has been named the full-service AOR for pioneering Web3 developer Blockchains. Read the whole story

A brand is "every experience people have with that organization, what they make, what it says and what it does," says Mazda CMO Brad … Read the whole story

Through the multi-year "Vehicles for Change" program, the two brands will collaborate on activations to build a more inclusive community around the game. Read the whole story

Although major TV station groups in Q3 are projected to see an average 2% decline in "core" advertising, they will also see "some recovery" … Read the whole story