"We are very much a brand 'for the drivers' -- focused on merging the car folks with the tech and lifestyle world," says Lotus' Mike Johnstone. Read the whole story
Volkswagen is the first volume manufacturer that will offer Chat GPT as a standard feature. Read the whole story
Earlier this week, the automaker announced it would not have a corporate presence in the upcoming Canadian or Chicago auto shows. Read the whole story
The campaign extends to Honda social media channels in mid-January with three 15-second videos that use artificial intelligence technology. Read the whole story
The most recent Mini Takes The States included more than 2,000 enthusiastic owners in a fleet of more than 800 vehicles. Read the whole story
The influencer campaign revolves around a version of the truck - stripped of all of its Volvo branding, wrapped in a striped design and … Read the whole story
As 130,000 people and 4,000 brands roll into Las Vegas, expect plenty of chatter about AI, automotive, health and security. Read the whole story
OpenAI announced the app store at its first annual developer conference and said it would open late November. The plans changed, likely due to … Read the whole story
Social listening is the practice of analyzing online conversations about your brand, competitor brands, and related keywords to learn more about your audience. Read the whole story