The Spectre (a two-door coupe) really is a Rolls-Royce first and an electric car second. Read the whole story
MediaPost's Marketing: Automotive is accepting submissions for its annual awards recognizing the best in automotive marketing. Read the whole story
Effort aims to serve as "love letter to the American people," and an invitation to be part of Volkswagen's electric future, says automaker. Read the whole story
Vinay Shahani, currently vice president of marketing at Lexus USA, replaces Mike Colleran, who is retiring from Nissan after more than 12 years. Read the whole story
Giovanni Perosino reports to Maserati Brand CEO Davide Grasso, who was previously CMO at Nike. Read the whole story
Created by MullenLowe Los Angeles, the effort will be featured at Sundance Film Festival as well as the NCAA men's college basketball championship. Read the whole story
The new GM logo was created by two IPG agencies, McCann Detroit and Jack Morton Worldwide. Read the whole story
The new partners said it is the first time a single brand has secured those sponsorship rights. Interpublic Group agency Momentum Worldwide led negotiations … Read the whole story
Sixt said it still aims for electric vehicles to make up 70% to 90% of its offerings in Europe by 2030. Read the whole story
"A caaah is a caaah," says actor Matthew MacFadyen, elongating the single syllable in his native British accent at the start of this dashing … Read the whole story
The rental car company is selling about 20,000 electric vehicles, including Teslas, from its U.S. fleet. Read the whole story