Drive Time
by Tanya Gazdik, Staff Writer
It's super easy for anyone to plug in a PHEV vehicle. The plugs are light and simple to use, unlike some of the Level 3 public charging plugs that require … Read the whole story
by Tanya Gazdik
MediaPost's Marketing: Automotive is accepting submissions for its annual awards recognizing the best in automotive marketing. Read the whole story
by Tanya Gazdik
The spot was created by Toyota's agency of record, Saatchi & Saatchi, in partnership with Le Truc, a newer unit within Publicis Groupe. Read the whole story
by Tanya Gazdik
The spot features the original 1977 hit "Barracuda" by Heart and a voiceover by Jason Bateman, who has starred in previous Hyundai spots and … Read the whole story
by Tanya Gazdik
The new GM logo was created by two IPG agencies, McCann Detroit and Jack Morton Worldwide. Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
"A caaah is a caaah," says actor Matthew MacFadyen, elongating the single syllable in his native British accent at the start of this dashing … Read the whole story
by Steve McClellan
The new partners said it is the first time a single brand has secured those sponsorship rights. Interpublic Group agency Momentum Worldwide led negotiations … Read the whole story
by Steve McClellan
The carmaker said that for now there is no replacement to serve as agency of record and that work is being dispersed to other … Read the whole story
by Fern Siegel
"We look to make Nissan an even more culturally relevant brand," said Amy Ferguson, the agency's CCO. Read the whole story