Nelly Kennedy is leaving her role as global chief marketing officer at Volkswagen after a year, the automaker confirmed. Read the whole story

"Basically, we're going to AirBnB their Instagram to other brands," says Jason Sperling, chief creative officer at Innocean USA, the automaker's lead agency of … Read the whole story

It's the first time the brand has launched creative in conjunction with the Super Bowl, and it's also the first-ever global product launch for … Read the whole story

Despite the vehicle's inherent flaws, Ford should still be credited for bringing a more mainstream electric vehicle to market. Read the whole story

"A lot of what looks like historical footage is actually what we recreated," Volkswagen's Rachael Zaluzec tells "Marketing Daily." Read the whole story

The automaker had been working on the Toyota Tacoma campaign for 18 months and was able to quickly pivot into the Big Game. Read the whole story

The spot, which is called "Perfect 10," was previewed Thursday morning on the "Today" show and brought the anchors to tears. Read the whole story

"There is only one Christopher Walken" according to this BMW spot, which shows him reacting to a slew of Christopher Walken imitators. Read the whole story