The Automotive Agency of the Year award goes to Carmichael Lynch, the lead agency for Subaru of America since 2007. Read the whole story
Shenan Reed joins GM from L'Oreal and Lindsay Fifelski joins Maserati from Dodge. Read the whole story
With new products like the 2024 Buick Envision and 2025 Buick Enclave launching this year, Buick will have an entirely refreshed portfolio. Read the whole story
Creative from Innocean USA emphasizes simplicity and focuses on the product's signature details and design. Read the whole story
Fleischer previously spent 16 years at BMW AG in Germany and the United States. Read the whole story
Sony Honda Mobility's Afeela, announced at CES 2023, is the software-defined electric vehicle with advanced sensing technology, AI capabilities and connected features. Read the whole story
Two Apple execs told employees on Tuesday the EV project that many had been working on for years will wind down. Read the whole story
The agency had previously handled the account in 2019. Read the whole story
Lexus wanted to ensure ads appeared alongside appropriate content, especially in an election year dominated by contentious and sensitive topics, but managing brand safety … Read the whole story