Drive Time
by Tanya Gazdik, Staff Writer
The company's founder, Ferruccio Lamborghini, reportedly once said: "We don't do commercials because our target audience isn't sitting around watching TV." Read the whole story
by Tanya Gazdik
Angela Zepeda resigned Friday for a new position outside of the automotive industry. Read the whole story
by Tanya Gazdik
"While major sporting events kept delivering large audiences, the auto industry is also continuing its increased focus on Spanish-language audiences," iSpot.tv's Stuart Schwartzapfel tells … Read the whole story
by Tanya Gazdik
"Subaru's increase this year reflects its consistent focus on safety and reliability," ACSI's Forrest Morgeson tells "Marketing Daily." Read the whole story
by Tanya Gazdik
This will be the first time Mattel's Uno game will be available in a dedicated in-car experience. Read the whole story
by Tanya Gazdik
The automaker and Bass Anglers Sportsman Society recently launched BassmastHER, which brings together female anglers. Read the whole story
by Tanya Gazdik
The moves come despite the automaker's focus on opportunities to expand revenues through the use of connected and autonomous vehicle technologies. Read the whole story
by Tanya Gazdik
The company said it no longer has minority-owned supplier spending goals and will drop socially motivated training for employees. Read the whole story
by Tanya Gazdik
The deal mirrors Uber's partnership with self-driving group Waymo in the city of Phoenix. Read the whole story