Rivian is planning an "electric roadhouse," described as "a neon wonderland with live music and guest speakers." Read the whole story
"'The Californians' is as synonymous with SNL as the ID. Buzz is with California," says VW's Rachael Zaluzec. Read the whole story
The two are partnering on a new video series highlighting the league and and automaker's shared focus on sustainability initiatives. Read the whole story
Entries can be submitted in multiple categories, but no more than one entry per category per agency. Read the whole story
Volvo Cars "is looking to expand its offering beyond just cars to complete experiences." Read the whole story
Goodyear reported advertising costs of $364 million in 2023, down 3% from the prior year. That included costs for its cooperative advertising programs with … Read the whole story
The genius of "SNL" might lie in the way it changed and evolved over the years, seeming to adapt at just the right pace … Read the whole story
The most successful brand-agency relationships today have moved beyond the conventional "brief-response" model into true strategic partnerships. Read the whole story