McCaffrey's strong connection to California will help Cadillac drive its mission to reach more consumers in this important market, according to the automaker. Read the whole story

The vehicle is "about as anti-Tesla as you can get," according to TechCrunch. Read the whole story

"Basketball was on everyone's mind in March - including automotive advertisers," says Stuart Schwartzapfel, EVP, media partnerships at iSpot.tv. Read the whole story

Truth in Advertising sent a letter to Tesla's general counsel alleging that the automaker continues to make unqualified claims in social media promotional posts. Read the whole story

The campaign also includes a surprise media placement: a custom real estate listing for the 4Runner on Realtor.com. Read the whole story

Driverless cars have been an increasing focus for Uber, which has opted to team up with manufacturers and fleet managers. Read the whole story