Drive Time
by Tanya Gazdik, Staff Writer
The automaker is planning a campaign highlighting its family of Battery Electric Vehicles in the fall, with the creative theme "skeptics turn electric." Read the whole story
by Tanya Gazdik
The Olympics align with the longtime Honda global brand slogan "The Power of Dreams," according to the automaker. Read the whole story
by Tanya Gazdik
The first episode features Ford CMO Lisa Materazzo's love for cars, her career journey and her broader vision for the Ford brand. Read the whole story
by Tanya Gazdik
In the now-defunct deal, the companies would have built connected in-vehicle experiences. Read the whole story
by Tanya Gazdik
The automaker's inclusion is a natural extension of the brand's passion for fashion, creativity and storytelling, says Amy Marentic, chief marketing officer, Genesis Motor … Read the whole story
by Robert Williams
Retail brands are moving aggressively toward digital channels, while tech and finance firms are doubling down on performance marketing. Read the whole story