Drive Time
by Tanya Gazdik, Staff Writer
I was blown away by the price on the Lexus ES 350. The base is $48,500, but it feels like a vehicle that could easily run $20,000 more. Read the whole story
by Tanya Gazdik
The Olympics align with the longtime Honda global brand slogan "The Power of Dreams," according to the automaker. Read the whole story
by Tanya Gazdik
The automaker's inclusion is a natural extension of the brand's passion for fashion, creativity and storytelling, says Amy Marentic, chief marketing officer, Genesis Motor … Read the whole story
by Tanya Gazdik
Jee-Seop Kim succeeds Heike Scheuble, who will retire from Mercedes-Benz on Sept. 2 after more than four decades with the brand. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The inexact science of branding is nowhere more evident than in the case of the Tesla Cybertruck, which could be the biggest automotive flop … Read the whole story