Subaru leans into a reputation for safety and dependability and has enjoyed strong sales growth in recent years. Read the whole story

Consumers will soon be able to buy former Hertz vehicles on Amazon Autos in select cities. Read the whole story

Although best known for batteries, Energizer is also a leading marketer of automotive fragrance and appearance products. Read the whole story

"Tesla's distinctive advertising strategy warrants a departure from the typical approach," according to U.S. District Judge Rita Lin. Read the whole story

The automotive retailer is embarking on a new brand positioning, campaign and tagline alongside upbeat spots from a new agency. Read the whole story

The campaign by 72andSunny New York is called "Auto Intelligence Command Center." Read the whole story

The Hearst title is working with Autotrader to offer what it says is a seamless purchase experience. Read the whole story