Marketing Automotive Weekly
Monday, September 8, 2025
  • Automotive TV Spending Drops 31% In August

    Chevrolet's "The Heartbeat of America" performed in the 90th percentile for likeability and the 86th percentile for desire, and also scored above the auto … Read the whole story

  • Hyundai Partners With Parker Posey For Palisade

    "She's witty, she's confident and she has this incredible kind of individuality that lined up perfectly with Palisade," says Hyundai's Kate Fabian. Read the whole story

  • Lucid Gets Dramatic With Timothee Chalamet

    The car is shown blowing past a sign that says Tucson is 430 miles, a nod toward the Lucid Gravity's impressive electric range. Read the whole story

  • Ford Racing Is Back

    Under one global Ford Racing banner, engineers and designers will develop performance road cars right alongside race cars. Read the whole story

  • Allstate Takes 'Mayhem' To New Places

    Dean Winters reprises his popular role for the latest iteration of the campaign, which includes the first cinema spot in its 15-year history. Read the whole story

  • GS&P Uses AI To Promote BMW's Authenticity

    The campaign contrasts AI visuals with the real deal: a certified luxury car. Read the whole story

  • Snap Leans Into Gen AI With Open-Prompt Image Lens

    Snapchat's new "Imagine Lens" marks the company's first generative AI lens dictated by free-form text prompts, and provides another potential reason for users to … Read the whole story

  • Trump Gains Commitments For AI, Energy, Impacting Advertising

    President Trump has secured billions in corporate commitments to drive development of an AI infrastructure. On Thursday, Hitachi Energy in the U.S. announced plans … Read the whole story