Drive Time
by Tanya Gazdik, Staff Writer
Aston Martin announced today that it is appointing Champagne Bollinger as its Official Champagne partner, while Cadillac and Jim Beam announced a partnership last week. Read the whole story
by Tanya Gazdik
Brian Nash spent more than a decade at Mazda leading the brand to sales growth while overseeing the dealer network. Read the whole story
by Tanya Gazdik
With the credit expiring Sept. 30, nearly half of consumers considering buying an EV are now accelerating their purchases. Read the whole story
by Tanya Gazdik
The campaign aims to deepen Hyundai's connection with Hispanic consumers via cultural storytelling, says Hyundai's Sean Gilpin. Read the whole story
by Tanya Gazdik
Sponsorship between spirits company and vehicle manufacturer may seem unusual, but it has a backstory 90 years in the making. Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
Jason Downie, global CRO of Making Science's RAISING division, described generative AI and agentic AI with the analogy of a baseball game. The industry … Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
"NBCUniversal is asking us to pay more than what they charge consumers for the same content on Peacock, which would mean less flexibility and … Read the whole story
COMMENTARY
by Maria Bailey, Columnist
Action-based KPIs are replacing vanity metrics. Brands are looking past follower counts to engagement depth, saves, and search behavior. Read the whole story