Drive Time
by Tanya Gazdik, Staff Writer
The winners will be honored at the Marketing: Automotive conference during the New York International Auto Show on Wednesday at the Javits Center in New York. Read the whole story
by Tanya Gazdik
Comedian Iliza Shlesinger helps Jeep break through the repetitive creative themes so often found in three-row SUV advertising. Read the whole story
by Tanya Gazdik
Over 35% of total auto industry spend in February went toward the Olympics, with the NFL in second place (20.05%). Read the whole story
by Tanya Gazdik
Olympic gold medalist Caroline Marks will compete on the World Surf League Championship Tour while driving a 2026 Lexus GX. Read the whole story
by Tanya Gazdik
Gerry McGovern was behind Jaguar's new logo and a marketing campaign featuring a new brand identity with the theme "Copy Nothing." Read the whole story
by Tanya Gazdik
The vehicle represented a Japanese answer to the high-tech EVs from Tesla as well as Chinese automakers. Read the whole story
by Fern Siegel
The mycar Tyre & Auto campaign has a universal message for drivers. Read the whole story
by Fern Siegel
The visual refresh, created in collaboration with Publicis P1T Crew, signals strength and purpose. Read the whole story
by Wayne Friedman
Over the last six years, streaming subscriptions have tripled in revenue from $63 billion in 2020. Read the whole story
by Wendy Davis
Facebook advertisers who filed a class-action lawsuit in 2018 over allegedly inflated metrics are fighting the company's attempt to force most class members into … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Reddit CEO Steve Huffman outlined the company's new labeling system for bots, expanded spam removal, and selective human verification measures - part of how … Read the whole story
COMMENTARY
by Danyelle Horrillo
Marketing is rarely just about metrics. It's about the environment those metrics live in. Read the whole story