Tim LeBel, Mars' Chief Halloween Officer, explains how the candy giant keeps reinventing its biggest holiday. Read the whole story

Walmart will be hit hardest, but ripple effects may chill all holiday spending. Read the whole story

In the detergent category, Tide's "boosted formula," plus the separate eco-friendly Tide EVO, pays dividends for P&G. Read the whole story

Timeline: the end of 2026 to separate into what it is currently calling "Global Coffee Co." and "Beverage Co." Read the whole story

Mr. Pibb is relaunching with newly designed packaging in select regions, ahead of a planned 2026 national rollout. Read the whole story

In nod to past family-friendly spots, "Break Out The Fancy Juice" intros a new kid character, Charlie Cheersman. Read the whole story

Shula Sinclair shared why Snickers chose Jose as the face of the AI campaign and how they built trust within that partnership to authentically … Read the whole story

Campaign presents the brand's juices and "wellness" shots as an alternative to sometimes-strange health trends. Read the whole story

The Jason and Travis Kelce-owned brew filmed an homage to original "Predator," now being used to promote its sequel. Read the whole story