CPG Insider
by Sarah Mahoney, Staff Writer
Esi Eggleston Bracey, chief growth and marketing officer, is leaving. Leandro Barreto adds CMO responsibility for the whole company. Read the whole story
by Sarah Mahoney
Stressed consumers are buying again, but only when there's a deal, putting pressure on margins across food brands. Read the whole story
by Danielle Oster
The tour will bring the original World Cup Trophy to fans in 30 countries, and also include experiential brand activations. Read the whole story
by Teresa Buyikian
WhatsApp users can send those too-long-to-listen-to voice memos to a bot, and receive a voucher for a free Heineken. Read the whole story
by Steve McClellan
Magnum's brands include Ben & Jerry's, Magnum, Wall's, Cornetto and others. Magnum was previously Unilever's ice cream division, which was spun off into a … Read the whole story
by Sarah Mahoney
Airbnb, P&G, Coca-Cola and NBCUniversal move early to turn Milano Cortina into a brand platform. Read the whole story
by Teresa Buyikian
All of the ads play off the "Remy" name, cutting off the "Re" so each ad begins with "My." Read the whole story
by Sarah Mahoney
Dove Men+Care, Degree and Axe target younger fans as the World Cup's marketing machine ramps up. Read the whole story
by Les Luchter
Beauty and personal care brand to launch microsoaps, whose 50 episodes are each three minutes long. Read the whole story
by Danielle Oster
The tongue-in-cheek campaign reasons that viewers should drink whatever they feel like, since an alien invasion may be on the horizon. Read the whole story
by Danielle Oster
The brand staged a "Lit By Sh*t" digital tree projection in New York City, and a national "Data Dumps" digital OOH campaign. Read the whole story