CPG Insider
Walmart is pouring millions into its customer data-driven ad platform. Albertsons Cos. is already reporting impressive results. And others are also in the game. Read the whole story
Campbell paid $1.55 billion for the company in 2012, and will unload it for about $500 million if Campbell's board approves. Read the whole story
P&G "will support common-sense national legislation," while preferred providers should adopt "responsible privacy practices that reinforce consumer trust." Read the whole story
Brands making the shift included Oreo, Adidas, Mtn Dew and AT&T, according to report from BrandTotal. Read the whole story
The new campaign marks launch of cause-related partnership with veterans' group, as part of Modelo's Fighting Chance Project. Read the whole story
With 306 different types in average supermarket, will yogurt sales leap to $9.8 billion by 2022, or continue 6% downward spiral? Answer depends on … Read the whole story
Parents whose babies are born on same day as Duke and Duchess of Essex's can enter to win "royal portraits," $10K for education. Read the whole story
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Reach alone does not drive business forward. Being more impactful to fewer people and driving a greater conversion rate may be significantly more valuable. Read the whole story
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New product claims to turn influencers into a quantifiable, revenue-driving channel for luxury hotels. Read the whole story
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It's not easy to write an autobiography, especially because you're too close to the subject at hand. The same thinking applies to the debate … Read the whole story
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Cannabis, pharma, alcohol, nicotine, and gambling industries follow tightly regulated marketing restrictions, so they must create compelling content for a targeted market. Read the whole story
COMMENTARYAmong those interviewed: Alan Schulman of Deloitte Digital U.S., who explains how being a jazz musician has informed his career as a creative leader. Read the whole story
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Because relationships between brand and customer so resemble human connections, they are governed by another human framework: manners! Read the whole story
