CPG Insider
by Karlene Lukovitz
51% of 2018's most successful launches came from small companies, but big CPG makers are learning to use AI, deeper insights for "smart launches." Read the whole story
by Karlene Lukovitz
The ad features a song from the Latin music star's new album. Read the whole story
by P.J. Bednarski
Reports in the British newspaper "The Telegraph" said Unilever is offering $1 billion for the Houston-based firm. Read the whole story
by Karlene Lukovitz
The venerable single malt is wooing young adults through partnerships, nontraditional occasions, updated look. Read the whole story
by Karlene Lukovitz
Sibling brand Maxwell House offers video spotlighting moms' "invisible" labor (unending list of 'to-dos'). Read the whole story
by Karlene Lukovitz
The timeout follows a 30-second ad featuring Yankees' Luis Severino calling his mom -- one of four videos on the same theme. Read the whole story
by P.J. Bednarski
Unilever grooming line will leverage its connection with FaZe Cizzorz, a Twitch star and gamer. Read the whole story
by P.J. Bednarski
Andy Katz-Mayfield and Jeff Raider, the co-founders of the Harry's brand, will serve as co-presidents of Edgewells's U.S. operations when the deal closes, Read the whole story
by Karlene Lukovitz
The promotion is part of a launch campaign claiming the snacks are so in demand that a cheese shortage could ensue. Read the whole story
by Sarah Mahoney
New medical study finds four common sunscreen ingredients enter the bloodstream in as little as one day, and should trigger further safety testing. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Thanks to a flurry of expensive ad buys, old-school TV viewers haven't been able to escape the D2C onslaught led by brands like Peloton, … Read the whole story
COMMENTARY
by Rob Hyams
This may sound far-fetched, but it's an inescapable reality for marketers, brand leaders, creative agencies, and product experts as audio becomes a primary touchpoint. Read the whole story
COMMENTARY
by Adam Segal
Strategies Include running A/A tests and combating cross-contamination. Read the whole story