CPG Insider
CMO Bibie Wu reports a 25% YoY hike in Del Monte's marketing budget among the factors supporting a slew of new, non-canned products. Read the whole story
The spoonable smoothie product combines yogurt with servings of three or more fruits and vegetables. Read the whole story
The Ruffles/Davis Chip Deal extends to NBA All-Star 2020 in Chicago, Davis' hometown. Read the whole story
Mr. Peanuts' image graces Planters' first-ever high-top sneaker, the Crunch Force 1, a limited edition basketball shoe. Read the whole story
Dove invested in the #ShowUs image bank without profit to give the industry access to more inclusive, real images of women and smash stereotypes. … Read the whole story
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The challenger mindset comprises several key qualities that can be honed to bring much-needed disruption wherever you are with your business. Read the whole story
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While growth occurred in some of the expected major Hispanic markets like Los Angeles, the southeastern U.S. saw sizable increases in places like Atlanta. Read the whole story
CANNES, FRANCE---Most consumers (53%) say brands are less than truthful about their commitment to society. according to a new Edelman survey. Read the whole story
The company's new brand will include imitation chicken nuggets, debuting over the summer, and a blended burger made with Angus beef and pea protein. Read the whole story
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Marketing departments now require leaders that understand the value of AI capabilities. But where might these AI-savvy leaders be found? Read the whole story
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D2C is becoming hyper-competitive in its own right. How can those companies translate their brands into the brick-and-mortar world? Read the whole story
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More than 80% of brands surveyed by Gartner in 2018 said their success is mostly or entirely dependent on customer experience. Read the whole story
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Do we really need media salespeople in an era of automatic buying and selling? The answer is yes! Read the whole story
