Front and center in the new brand campaign is Bobby Mooer III, Special Counsel for the Department of Dairy Justice. Read the whole story

Procter & Gamble has found success by focusing on speedier innovation and premium iterations of brands like Mr. Clean and Tide. Read the whole story

New ad offers $1,000 to 50 consumers who can honestly say they prefer the taste of competitor's seltzer. Read the whole story

The glossy pub will be free with the purchase of one of the brand's beverages and sold alone for 99 cents. Read the whole story

Whole Foods Market may just have come up with the most novel way yet to combat its image as overpriced. Read the whole story

Also, Walmart announced plans to extend Delivery Unlimited to more than 1,400 stores. The service offers unlimited grocery deliveries for a $98 membership fee. Read the whole story