PepCoin rewards members for buying a beverage and a snack and applies to nearly 70 PepsiCo and Frito-Lay products. Read the whole story

The P&G-bought tickets will be offered to women's organizations and sports teams and leagues to encourage support of women's sports. Read the whole story

Blue Moon Iced Coffee Blonde, "light-bodied blonde wheat ale," is brewed with arabica coffee beans, has "taste and aroma of iced coffee." Read the whole story

"I think the power of having a rewards program is our ability to offer up targeted one-to-one marketing," says a Dunkin' exec. Read the whole story

BodyArmor and MLS will collaborate on exclusive custom content and key media integrations featuring top MLS players and BodyArmor athlete partners. Read the whole story

The "Wonder Awaits" creative aims to age down the product's consumer base, as well as encourage usage beyond the holidays or special occasions. Read the whole story

Borden launches a protein-infused, 2% milk titled Kid Builder that's designed to encourage growth. Read the whole story

The "Crave the Unexpected" campaign likens the brand's affinity for unique flavors and mix-in ingredients to other creative pursuits. Read the whole story