CPG Insider
by Steve Ellwanger
Intention is "not get so high they can't get off the couch," but "to have a functional experience," says researcher. Read the whole story
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by Thom Forbes
Sales at Kraft Heinz continued to fall in the third quarter, but not as much as they had in the previous one. Read the whole story
by Steve Ellwanger
"We learned that crunch is one of the most important textures for consumers when they are looking for a snack," said a company spokeswoman. Read the whole story
by Sarah Mahoney
Billie, a D2C women's razor start-up, is encouraging women to grow out their own mustaches in the month-long Movember charity event. Read the whole story
by Steve Ellwanger
The company is hoping to expand the energy category as opposed to just stealing share from existing players. Read the whole story
by P.J. Bednarski
"Babe: How football does wine" is tagline of ad showing wine snob tackled by woman attired in player's duds. Read the whole story
by Tanya Gazdik
The brand's next campaign is focused on giving back around the holiday season and supporting animal shelters by telling rescue and adoption stories. Read the whole story
COMMENTARY
by Cha Iwai, Op-Ed Contributor
Purchasers of chocolate vs. candy are often quite different people. Read the whole story
COMMENTARY
by Eric Perz
The more useful and sophisticated multitouch attribution algorithms treat data not as the search for the perfect path, but as a busy downtown grid. Read the whole story