CPG Insider
by Steve Ellwanger
Analyst Tom Vierhile walks CPG FYI through the maze of new milk iterations and touches on how coffee "has become like Silly Putty." Read the whole story
by P.J. Bednarski
Kraft Heinz took over the Pornhub home page for a one-day #FoodPorn promotion of Devour frozen food. Read the whole story
by Steve Ellwanger
The company posted comparable-store sales growth of 6% in its recently ended fourth quarter, the best performance in more than two years. Read the whole story
by Steve Ellwanger
Gift it Forward with Pepsi" encourages consumers to scan codes on a variety of Pepsi-branded beverage packages. Read the whole story
by P.J. Bednarski
With Reese Withersppon's media company, Hello Sunshine, the book's methods will be explored in a podcast, video and live event sponsored by P&G products. Read the whole story
by Larissa Faw
The ad from U.K. potato chip brand Walkers includes Carey singing the end of "All I Want for Christmas Is You." Read the whole story
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by Ray Schultz
But social media is tops at driving product research and at re-engagement, Active Campaign reports. Read the whole story
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by Ray Schultz
The new app allows marketers to create email marketing campaigns natively within Shopify. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
But marketers lose out when they neglect channel and frequency preferences, Twilio finds. Among channels, email is first. Read the whole story