CPG Insider
by Steve Ellwanger
"Where we differentiate first and foremost is speed to market. We're creating brands in months when often it takes [larger companies] years," says company CEO. Read the whole story
by Steve Ellwanger
Oscar Mayer's campaign encourages front-yard cookouts on May 2, while pledging to donate one million meals to Feeding America. Read the whole story
by Steve Ellwanger
"Bang is perceived to be more functional than other energy drinks," according to an analyst. Read the whole story
by Laurie Sullivan
Brand recall for COVID-19-themed ads fell slightly below the norm, but simplistic messaging encouraging engagement drove the highest brand recall. Read the whole story
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by Nina Lentini
The brand sought to inspire the next generation of DIYers -- Millennials, who had grown up with social, where things "have to be perfect," … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Brands are looking to comfort consumers, and that may be why several market categories are advertising more. Read the whole story
by Joe Mandese
Overall demand for consumer packaged goods has soared 13% since the pandemic began through the week of April 12, with some categories spiking even … Read the whole story