CPG Insider
by Steve Ellwanger
Branding expert: "CBD is just dragging down the category. You've got a lot of hucksters buying products and slapping a label on them." Read the whole story
by Steve Ellwanger
Having gained new consumers of its food products, Mondelez International intends to "attack the market" with increased media spending over the next several months. Read the whole story
by P.J. Bednarski
Over-the-counter menstrual pain reliever now being repackaged in bright colors, featuring an oversized "M" and the bold slogan, "Live Life M-Powered." Read the whole story
by Steve Ellwanger
NFL rookie quarterback Tua Tagovailoa is the new face of Muscle Milk, in the protein brand's first appearance on television in four years. Read the whole story
by Tanya Gazdik
The brand is supporting Distance Learning Projects that will help 2,000 teachers in low-income communities access resources. Read the whole story
by Joe Mandese
The Worrier, the Individualist, the Rationalist, the Activist and the Indifferent are the five new consumer mindset segments delineated by Accenture coming out of … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
To answer that question, we can look at what's really changed -- and whether it will change back. Read the whole story